About

Extraordinary Britain is a family-run business set up by Jane McCrum after many years working as a London guide.  Jane realized that many of her clients were coming back to the UK time and time again and asking for her specifically, and so she set up In Any Event Tours.  Over the pandemic her son Philip returned from working in the Far East to join the family firm.  He rebranded the company as Extraordinary Britain and the team grew from five to fifteen members, all while preserving its family ethos. Last year, they proudly celebrated their 25th anniversary.